Disney Junior, a 24-hour basic cable/satellite channel expressly for kids age 2-7 and their parents/caregivers, will launch FRIDAY, MARCH 23 (12:00 midnight, ET/PT) in the U.S., joining 28 other Disney Junior channels around the world.
The popular Disney Junior daily programming block will continue on Disney Channel while the new 24 hour channel will fulfill parents’ demands for quintessentially Disney programming throughout the day. The Disney Junior channel will be available via major cable and satellite providers Comcast, Time Warner Cable, Cablevision, Bright House Networks and Verizon, among others.
Gary Marsh, President and Chief Creative Officer of Disney Channels Worldwide said: “This marks the beginning of a sea change in the ‘preschool plus’ television landscape. The response to our Disney Junior programming block has been extremely positive from both our affiliate partners and our viewers’ parents. On March 23, when it launches as a stand-alone channel, our audience will have the opportunity to experience an engaging, learning-focused and uniquely Disney destination on a 24-hour basis.”
Disney Junior invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. A council of academic advisors comprising experts in the fields of child development, transmedia, storytelling, early education and creativity will guide Disney Junior’s learning and development curriculum.
The programming schedule includes:
“Doc McStuffins” – an animated series about a six-year-old girl who communicates with and heals stuffed animals and toys in her backyard clinic. DisneyJunior.com will debut a “Doc McStuffins” supersite featuring an interactive clinic where kids can assist Doc in nurturing toys back to health.
“A Poem Is…” — Laura Linney, Viola Davis, John Leguizamo, Jessica Alba, Owen Wilson and Liev Schreiber are among the narrators of the second season of the acclaimed short-form series designed to introduce young children to the beauty of a poem.
“Magical World of Disney Junior” — a weekend movie night featuring telecasts of Disney’s vast array of classic and contemporary movies, including “Beauty and the Beast,” “Bambi,” “Dumbo,” “The Princess and the Frog,” “Cars,” “Toy Story 2,” “Monsters, Inc.” and “Aladdin,” among others.
“Gaspard and Lisa” — the adventures of two best friend puppies as they experience the wonders and challenges of school and family life in their Paris neighborhood. Based on the books by Anne Gutman and Georg Hallensleben, “Gaspard and Lisa”.
“Guess How Much I Love You” — an animated series centered on the father-son relationship between Little Nutbrown Hare and Big Nutbrown Hare. Based on the UK picture book, Guess How Much I Love You, by Sam McBratney and Anita Jeram, the series will air exclusively on Disney Junior the Channel.
In addition to current hits “Jake and the Never Land Pirates,” “Mickey Mouse Clubhouse,” “Little Einsteins,” “Handy Manny” and “Special Agent Oso,” the channel will also present viewer favorites from the past, “Higglytown Heroes,” “Stanley,” “JoJo’s Circus” and “Rolie Polie Olie,” among others.
Other upcoming programming includes “Sofia the First,” a television movie and series introducing a new little girl princess with stories designed to communicate positive messages and life lessons that are applicable to preschool-aged children; and “Oki’s Oasis,” the first western for preschoolers, starring actress and singer-songwriter Mandy Moore (Disney’s “Tangled”) as the voice of Oki, a kitty cat sheriff who ensures that the town of Nice and Friendly Corners remains the friendliest town in the West.
So many shows to choose from on the new 24 hour Disney Junior Channel and I think it’s going to be exciting entertainment! For more information please visit DisneyJuniorTheChannel.com. Which shows are you looking forward to the most?